It’s Important to Build a Brand So Powerful, That People Trust You Before They’ve Even Met You!

Let’s be honest; in today’s world, people see and make judgements about your business before they ever interact with you or your business. They are scrolling, scanning, listening making decisions and connections based on what they see and hear. So here’s the real question: Does your brand actually tell the story you really want it to tell? Your brand isn’t just your logo. It’s not a business card or that one really good photo from 2019. Your brand is the story people experience when they come across you and your business - and it needs to be working for you before you enter the room.

Here’s what a powerful brand really does: Your brand tells a clear story of who you are and who you help. It shows up visually in a way that feels confident, aligned and authentic. It says the same thing everywhere - on your website, your LinkedIn, your IG your pitch, your photos etc.Anywhere your brand shows up, the story should be the same. This builds trust, likability, recognition and connection.

A Strong Brand Doesn’t Happen By Accident. Building a strong brand happens when you stop thinking about branding as a thing you create once and start thinking of it as a story that is consistently tell. Over time. Across all platforms. Through your voice, your visuals and your overall vibe.And the story can evolve as you and your business evolve.

3 Keys to a Brand That Builds Trust on Sight

• Clarity in your strategy: You need to know who you are, what you stand for and how to communicate that clearly to the people you want to serve.

• Confidence in your visuals: Professional imagery should reflect the real you (not a stiff, overly posed version). There is a delicate balance between creating images that are just pretty and creating images that look amazing while creating connection and relationship. People want more than “face” they want connection. They want to feel like they know you and can trust you.

• Consistency in your messaging: Your message should sound and feel the same everywhere you show up. Your bio, captions, pitch email signature, website and socials should all match your energy, intention and aesthetic..

What does this look like in action - you ask?

• When someone sees your images, they already feel a sense of connection.

• When they read your content, they get you and know that you get them!

• When your ideal client visits your website or talks to you on a zoom, it’s a seamless experience.

• People say things like, “I’ve been watching you for a while and I just knew I had to work with you.” or “I just knew that working with you was going to feel like home.”

Ready to Build a Brand That Speaks For You?

This is exactly what I help female entrepreneurs (especially over 40) do. Whether you’re re-entering the spotlight, reinventing your business or finally ready to present as the expert that you are - I’ve got you covered. 

Let’s talk about creating a brand story and visuals that make people trust you before you even open your mouth.

Contact me TODAY if you’re ready!